HISTORY OF MARIN MANAGEMENT
John Manderfeld founded Marin Management, Inc. in July 1990. A California corporation, Marin Management provides a variety of consulting, development and management services for the lodging and restaurant industries. Immediately after its conception, Marin Management was selected to manage the new, four-star Mayfair Suites hotel in downtown St. Louis, Missouri. This all-suite, 184-room luxury hotel was affiliated with Preferred Hotels and Resorts Worldwide. In 1991, Marin Management’s credentials were confirmed by the Resolution Trust Corporation (RTC) as an approved hotel-management contractor.
Today, Marin Management manages and markets for more than 25 hotels, restaurants and spas and advises a diverse portfolio of restaurant, hotel and motel owners, developers and operators on issues such as development, capital improvements, acquisition, marketing, training and high-technology management.
In September of 2018, Marin Management was acquired by Hogan Hospitality group pairing two successful management companies poised for growth.
Marin Management owns and licenses to its clients Time & Contact Manager® (TCM®) software for hotel sales and contact management. TCM® is exceptional software for automating sales solicitation, employee records, purchasing and competitor information.
Marin Management is a member of the California Lodging Industry Association (CLIA), California Society of Association Executives (CalSAE), National Business Travel Association, and Asian American Hotel Owners Association (AAHOA). Based in Marin County, California, Marin Management is just four miles north of San Francisco.
John Manderfeld is a 45-year veteran of the lodging industry and a Certified Hotel Administrator (CHA) as recognized by the Educational Institute of the American Hotel & Motel Association. His career includes eleven years in food-and-beverage operations and sales with Westin Hotels and Resorts and the position of vice president for two major hotel development and management companies.
As vice president food and beverage for Metro Hotels, Mr. Manderfeld was responsible for more than 40 restaurants, cafes, nightclubs and lounges. As regional vice president of operations for Mariner Corporation, Mr. Manderfeld was responsible for 12 hotels with 2,200 employees, 3,270 rooms and a total asset value of $210,000,000.
Mr. Manderfeld served for three years on the Advisory Committee for Orange Coast College’s Hotel and Restaurant School, advising the college on curriculum, intern programs and other academic issues. He currently is on the hospitality advisory committee for Santa Rosa Junior College, Santa Rosa, California. He has been a public speaker and seminar presenter for colleges, universities and the lodging industry’s most prominent trade associations, including the Texas Association of Hospitality Accountants, Western Lodging Show, the California Lodging Industry Association (CLIA), the California Department of Education and California Lodging Expo and Conference.
In December 2004, the California Department of Education Home Economics and Technology (HECT) group awarded John Manderfeld its annual Business & Industry Friend Award for his three years of work as a speaker at HECT events and assistance developing high school curriculum.
He has been a member of the Board of Directors for the California Lodging Industry Association (CLIA) from 1996 through 2000 and from 2003 to the present. Mr. Manderfeld was a member of CLIA’s Executive Committee from 1997 through 1999, serving first as vice president, then as the association’s president in 1998. In 2009, he was again elected to serve as the association’s secretary and elected in 2010 to serve as its vice president, president in 2011 and 2012 and treasurer in 2014 and 2015. He has chaired CLIA’s executive committee, Internet and technology committee, membership committee, long-range planning committee, nominating committee the bylaws/standard operating policies committee, education committee, government Affairs Committee and various special ad hoc committees. He has also served for two years as president of the Independent Lodging Industry Association (ILIA) representing more than 4,000 hotel owners and continues to serve as board member today.
Mr. Manderfeld also served as a member of the California Hotel & Motel Association’s allied member committee and education and training committee. In 2002, he was selected as co-recipient of the California Lodging Industry Association’s Chairman’s Award in recognition for his contribution to the lodging industry and the association. He now serves on several committees, including the government affairs committee. Mr. Manderfeld also serves on the board of directors of recently formed Independent Lodging Industry Association, a national association of independent lodging investors.
As a trainer and technical author, he has developed numerous training programs and procedural manuals on the subjects of hotel supervision, financial controls, sales, marketing, risk management, product specifications, property operations and customer service.
Senior Vice President
Ms. Mitchell joined Marin Management in January 2005 bringing 23 years of hotel and travel industry experience to the hotel operations team. Her career began in 1982 with a three-year management training and development program at a Hilton hotel. Later she was a hotel director of sales and marketing, a general manager of several hotels, vice president of a meeting planning company and director of public relations and communication for a hotel management company.
Since joining Marin Management more than ten years ago, Ms. Mitchell has held positions as revenue manager, regional manager and group vice president. As senior vice president since 2013, she now oversees all company operations for hotels, restaurants and spas. She is an expert in hotel sales, marketing and revenue management.
She has attended the University of Rome, La Sapienza and McNeese State University. Ms. Mitchell speaks Italian and Spanish fluently.
Allison Davis-Brown joined Marin Management in 2003 bringing an abundance of experience and knowledge in management of human resources, hotel guest services and training. Her career includes 15 years with Westin Hotels & Resorts and Mandarin Oriental Hotel Group, San Francisco, where she was recognized as the hotel’s manager of the year. She was also a recruiter for Nelson Staffing Solutions.
Ms. Davis-Brown is responsible for implementing MMI’s hotel operating policies, procedures and standards and for overseeing legal compliance, insurance, recruiting, training and employment practices.
Mr. Patel joined Marin Management with more than 15 years of experience in the hospitality industry. He has held a variety of management positions with several hotel franchise brands. Before joining Marin Management in 2010. his management experience included Holiday Inn®, Ramada®, Super 8®, Country Inn and Suites®, Quality Inn®, Days Inn®, Candlewood Suites® and America’s Best Inn® hotels. He has served as general manager of both full-service and limited-service hotels. Mr. Patel has also worked as a project manager for hotel construction; and he has managed hotel development, franchise negotiations and renovation projects.
He received his degree in Business Management from California State University of Fullerton. Mr. Patel joined Marin Management as a general manager and was promoted to area manager in May 2011 and, later, to regional manager. In his personal time, he enjoys golfing, volleyball, football, hiking and traveling. Since joining Marin Management, Mr. Patel has become an expert in hotel receiverships, lender assignments and hotel turnarounds.
Regional Director of Sales
Anna Sanders has been actively involved in the hospitality industry for over 20 years. She was national sales manager for Best Western International for 14 years representing global hotel product to all market segments. Ms. Sanders has also worked in single-hotel sales as senior sales manager for Hyatt Hotels Corporation and a Holiday Inns & Resorts. She worked for Direct Connections, a third-party travel contractor for Fortune 500 Corporate clients negotiating and contracting yearly hotel contracts for IBT business on behalf of corporate clients.
Ms. Sanders served two terms as program director for the executive board of the Bay Area Society of Government Meeting Professionals. She has held memberships in the American Society of Travel Agents, the National Business Travel Association, the Bay Area Travel Association, the Silicon Valley Business Association and the Society of Government Meeting Planners. Ms. Sanders is based in the Silicon Valley area.
Dayna Patel has extensive experience in the lodging industry. Her family has owned and operated multiple hotels, including nationally franchised brands and independents in Oregon and California. Because she grew up in the lodging industry, she has a wide range skills learned from working in several departments, including guest services, housekeeping supervision, accounting and a variety of managerial positions. Ms. Patel also worked for an owner-operator of several hotels, including being the operations manager for three hotels in the San Francisco Bay Area.
She joined Marin Management in January 2011 and has since sold groups and major volume accounts in all market segments, including associations, corporate and wholesale FIT. Ms. Patel is fluent in three languages–English, Hindi and Gujarati.
Director of Business Services
After working several years managing her family’s hotel business, Ms. Monroy joined Marin Management in 2007 as manager of administration. She was promoted to director of business services in 2012.
Ms. Monroy oversees the technical infrastructure for the company’s managed hotels and restaurants, including online training and management resource sites, electronic retention of hotel documents, hotel e-mail accounts, client billing and the hotel team-member forum. She also oversees Destinations Site, Marin Management’s online marketing tool for hotels and Sales Central, the online sales management program owned by the company. Additionally, Ms. Monroy administers much of the recruitment process for bringing talented hotel professionals to the company. She also administers online reporting from hotels and Client Site, Marin Management’s communication tool for hotel owners. Ms. Monroy is fluent in Spanish.
Director of Restaurants
Yulianto “Yuli” Liu began his career in the hospitality industry in 2003 working as a banquet server at Palace of Golden Horses Hotel, Malaysia. At the same time, he pursued his diploma in Hotel Management at Taylor’s College, Malaysia, which was affiliated with University of Toulouse, France. Mr. Liu obtained his diploma in 2005 and moved to United States later that year.
In 2007, he joined Holiday Inn Golden Gateway Hotel, San Francisco, as a food and beverage server while continuing his education pursuing a Bachelor of Science degree in Hospitality Management. He attended San Francisco State University and successfully completed the courses three years later.
After two years with Holiday Inn Golden Gateway Hotel, Mr. Liu joined Lori’s Diner International Inc. as assistant restaurant manager, managing one of the several Lori’s Diner restaurants in downtown San Francisco. He was then promoted to general manager of Sears Fine Food Restaurant, owned and operated by the same company.
In 2010, after successfully completing the hospitality management program at San Francisco State University, Mr. Liu took time off to join the California National Guard. Upon completion of basic combat training at Fort Jackson, South Carolina, he returned to San Francisco to re-join Sears Fine Food while serving as an active member of California National Guard.
In 2013, he was on the opening team for Golden Gate Tap Room and Grill, the largest sport bar in San Francisco and continued overseeing operations as general manager. In 2015, and Mr. Liu became assistant general manager of Lark Creek Grill in San Francisco International Airport.
He joined Marin Management in May 2016 as the director of restaurants. His responsibilities include overseeing the operation of all of Marin Management’s free-standing restaurants, reporting directly to MMI’s executive director of food and beverage. In his free time, Mr. Liu enjoys basketball games, networking and wines. He speaks five languages, including Indonesian, Malay, Mandarin, English and Hakka.
Mr. Whitehead began his hospitality career in 1986 in Steamboat Springs, Colorado. During his 15-year tenure with Steamboat Resorts, he acted as general manager for a number of hotels and resorts. He also served two years as the company’s sales manager and served five years as the company’s director of operations.
He moved to Napa Valley in 2002 continuing his hospitality career as the general manager of Inn at Southbridge, St. Helena, California. He was soon assigned to the position of director of guest services at the Inn’s sister luxury resort, Meadowood Napa Valley.
After a short stint outside of the hospitality industry, Mr. Whitehead returned to manage the River Terrace Inn in Napa for seven years. In 2014, he joined Marin Management as general manager of Hotel La Rose in Santa Rosa, California.
Mr. Whitehead is on the board of directors of Visit Santa Rosa and a board trustee of the Historic Railroad Square Association. Mr. Whitehead graduated from the University of Dubuque with a Bachelor of Science degree in Business Administration and Economics. He enjoys hiking, travel and walking his dogs in the neighborhood vineyards.
Mr. Nichols joined Marin Management In 2015 with more than 30 years of experience in the hospitality and gaming industries. His initial assignment with Marin Management was as general manager of the Perry Hotel in Salt Lake City and the Bigelow Hotel in Ogden, Utah. He previously has held the positions of general manager and chief operating officer of the Sandia Resort and Casino, which held a four-diamond rating from AAA and employed more than 2,000.
He has also been vice president of operations for a hospitality management company based in California, vice president of operations of a diverse gaming, entertainment and hospitality company in Colorado, and vice president of administration and human resources of a Texas-based hotel management company with more than 40 hotels. His career also includes positions as general manager of the five-diamond Plaza Athenee in New York City, general manager of the four-diamond Atlanta Hilton Resort and Executive Conference Center and general manager of three four-diamond, full-service Marriott and Hilton hotels in Texas and California.
Mr. Nichols has designed and implemented hotel database programs for customer relationship management, revenue management and marketing analytics. He has opened or fully renovated 12 hotels, 18 restaurants and clubs, three casinos and three pari-mutuel tracks throughout the United States.
Mr. Nichols earned a Bachelor of Arts degree in psychology from the University of Georgia and a Masters degree in industrial and organizational psychology from Texas Tech University.