After a new hotel startup or takeover, an Marin Management staff member installs and trains key hotel managers and salespersons on how to use MMI Sales Central®, a unique version of TCM® developed by Marin Management, to improve sales results. We then provide each hotel with thousands of sales leads and qualified sales prospects. Our sales database currently includes more than 21,000 travel agents, 14,000 travel-agent e-mail addresses, 1,700 professional meeting planners, 1,100 travel club offices, 400 association executives, 20 travel consortia, 1,200 corporate travel managers, 90 incentive travel managers, 800 tour operators, 200 tour wholesalers and more than 10,000 other government and corporate executives managing travel.
Additionally, we use Sales Central® to monitor each salesperson’s sales productivity. Besides being a great resource for new hotel business, this unique software allows salespersons to submit detailed up-to-the-minute sales reports with just a few keystrokes.
Sales Central® helps manage sales documents and e-mail messages while providing for improved security of confidential sales information. TCM® also facilitates the transfer of sales leads among our many hotel sales professionals. Marin Management used Sales Central® in more than 100 hotels typically yielding 50% to 100% improvements in sales performance.
Marin Management also uses its other TCM® versions, HR Central® and Hotel Central®, to improve employment practices and hotel administration.